MMR serves up the perfect blend

New research delves deeper to reveal how to enjoy the perfect coffee moment to launch Carte Noire Instinct, a new Wholebean Instant CoffeeAhead of the star-studded launch of its new coffee, Carte Noire called in the expertise of MMR Research Worldwide  (MMR) to investigate which sensory stimuli best fit the new Wholebean Instant coffee. With the objective of incorporating the findings into a consumer tasting experience at The Silk Rooms, the partnership created the first sensory optimised environment for drinking Wholebean Instant coffee – and with 70 million