‘Breakfast at work’ is a growing trend and an occasion calling for more innovation says MMR this National Breakfast Week
Consumer research partner reveals the latest data on the first meal of the day, urging food brands to offer convenience, portability and easily stored products for the workplace· Nearly one in seven breakfasts are now eaten outside of home · 69% of ‘out of home’ breakfasts are eaten at work, 15% when on the go · Five times more women purchase breakfast biscuits than men This week is National Breakfast Week and new research has made it clear that Brits’ busy lifestyles are having a major impact on the way they eat breakfast. Food and drink research partner, MMR Research Worldwide (