MMR Research Worldwide to enhance shopper insights
Retail and Shopper research expert Caroline Capel, has joined MMR to head up and further develop the shopper offer within food, drink and personal care for both manufacturers and retailers.MMR Research Worldwide (MMR) is expanding its consumer insight offer for food, drink and personal care brands with the appointment of Caroline Capel as director, retail and shopper insight. Caroline has over 20 years of experience in retail, shopper and category management and was previously account director at Fifth Dimension, a communications, technology and virtual research company. She has also held