‘Traditional research techniques are blunt tools for measuring consumer reaction’ explains MMR at the ISC, 2013
MMR Research Worldwide (MMR ) – a leading research partner for food, drink and personal and household care brands – will present the benefits of its proprietary brand profiling technique, Brandphonics®, at the 2013 Insights and Strategies Conference. MMR’s experts will be also available on booth 312 to discuss all aspects of their full service market research offer, including their sensory and emotion-based techniques.
Investigating the communication of brands
MMR’s presentation “Realizing accelerated growth through brand consonance” (9.40 am on 11 June
