Falken takes UK tyre advertising straight to the road

Using digital motorway screens, Falken brings its brand directly to customers, harnessing innovative new advertising frontiers for the UK tyre industry.Offenbach, March 27th 2013. Falken tyres will be the first tyre company to explore the advertising potential of two digital screens on the M5 and M6 motorways. The adverts will be used to strategically reach out to motorists, especially those making Easter holiday journeys. The boards display adverts on both their North and South sides, rotating a 15 second Falken advert every minute for 24 hours a day. The adverts will be displayed for