HARMAN and Bowers & Wilkins partnership yields impressive results: Maserati to feature new branded audio experience
Available exclusively from 2013PARIS 27 September 2012 – The brand partnership of US premium audio technology designer HARMAN and British high-end audio specialist Bowers & Wilkins has now led to a major OEM deal: The iconic Italian sports car maker Maserati will be the first auto company to feature the high-performance in-car sound systems that are emerging from the alliance of the two partners. This new Bowers & Wilkins branded audio experience will be available in Maserati cars from 2013. In 2008 HARMAN and Bowers & Wilkins agreed to unite their technical and commercial strengths –