Consumer-focused, end-to-end packaging research for food and drink companies takes the expensive guess work out of the packaging innovation process
Emotion, psychology, brand and sensory research techniques to shake up traditional packaging research are launched at the Packaging Innovations Show 2011 (stand GB22).MMR Research Worldwide (MMR) is inviting brands and packaging providers to discover a fresh new way of thinking about its consumer research approach for the packaging industry, which it is launching at the Packaging Innovations Show (October 6-7; The Business Design Centre, London; stand GB22). Removing the expensive and time-consuming guesswork from the packaging innovation process, the MMR approach limits the number of
