MMR Research expands dedicated qualitative research team with focus on early stage product development work and packaging

Growing ‘qual’ requirement leads to creation of new dedicated research team; Ian Horritt is head of qualitative research and Sarah Mole is promoted to dedicated senior research executive.MMR Research (MMR) has formed a dedicated research team to cope with growing demand for its qualitative client offering. Ian Horritt, head of qualitative research is now joined by Sarah Mole who is promoted to senior research executive from a previous client service team role within MMR. Together, they will develop innovative new qualitative research methodologies, drawing heavily on Sarah Mole’s industrial