Raising the voices of consumers: MMR links up with Watch Me Think
New partnership sees research brought to life as Smartphone recording service allows consumers to share consumption experiences in their home environments, in real time.Leading research partner, MMR Research Worldwide (MMR), is expanding its consumer insight offer for food, drink and personal care brands by going into partnership with digital media company, Watch Me Think . MMR wanted to get closer to the consumer and access behavioural insights which usually go unnoticed by traditional qualitative and quantitative