MMR Research asks what reality television can do for research at the Worldwide Conference on Qualitative Research

Qualitative research expert to discuss how reality television formats can be used in qualitative research at this year’s conference in Rome.MMR Research Worldwide (MMR) will propose a new approach to ‘gamification’ at the prestigious biennial Worldwide Conference on Qualitative Research (Rome; April 25-27). Qualitative research expert Ian Horritt will lead a poster presentation entitled “Watch and Learn” where attendees will learn the potential benefits of conducting research which imitates the well-understood conventions and formats of popular television programmes. “A good