MMR discusses the benefits of a holistic approach to NPD
MMR Research Worldwide (MMR) – a leading research partner for food, drink and personal and household care companies – will present the benefits of utilising a combination of quantitative, qualitative and sensory techniques in new product development (NPD) at the 2012 Insight Show. MMR’s experts will be also available on stand F144 to discuss all aspects of their full service market research offer, including their proprietary sensory and emotion-based techniques. Removing isolation from NPD The presentation “Ensuring alignment in early stage NPD: Holistic approaches to consumer testing”