MMR Research Worldwide will urge packaging sector to conduct early consumer research at Packaging Innovations 2012
MMR Research, a specialist consumer research agency serving consumer brands is welcoming packaging innovators to its stand G43 at Packaging Innovations 2012 (February 29 – March 1; NEC, Birmingham). MMR launched its packaging research approach last year, offering the sector the same advanced scientifically-robust, proven emotion, psychology, brand and sensory research techniques as enjoyed by product and brand developers. Central to the company’s approach is the belief that consumer research should be carried out at the earliest stage of packaging innovation. “The packaging industry is