MMR presents the importance of an enhanced shopper research strategy

MMR Research Worldwide (MMR) – a leading research partner for food, drink and personal and household care companies – will present the benefits of researching shoppers early and throughout the product development cycle at the 2013 Executing Shopper Insights in FMCG conference. MMR’s experts will be also available on the company’s stand to discuss all aspects of their full service market research offer, including their proprietary Early Rules of Success™ and Brandphonics® techniques. Integrating research techniques MMR’s director; retail and shopper insights, Caroline Capel, will join