‘24 Hours of Le Mans’ fans can recreate their own sports car race while in France this weekend

I-WAY simulation centre invites British race-goers to avoid the gendarmes and get their speed fix on its professional Pescarolo endurance race car simulators instead Lyon, France – As thousands of Brits prepare for the annual homage to La Sarthe for the legendary 24 Hours of Le Mans race this weekend (June 12th-13th 2010), I-WAY – the world’s only high-end venue dedicated to motor racing simulation – is advising British motor racing enthusiasts to incorporate a trip to Lyon. There, they can experience 18 professional Cruden simulators using Pescarolo sports cars (as raced at Le Mans), Formula 1 cars and Citroën C2 rally cars to get as close to racing reality as possible. “I-WAY extends a warm welcome to the many enthusiasts from the UK who choose to spend longer in France before or after the Le Mans race weekend,” says Pierre Nicolas, one of the owners of I-WAY. “Instead of suffering the infamous police speed checks en-route to Calais, we recommend race goers come to Lyon where they can race fast against their friends in a safe and exclusive environment.” The I-WAY concept was driven by a desire to give ordinary people access to a once-in-a-life-time realistic motorsport experience. This had to be in a car as close to a real Formula 1 racer as possible and allow guests to race against each other, truly pushing themselves, safely; all for under €100. “It costs between €3,000 and €5,000 to drive a real F1 car on a track, and for that you get no race, you are not capable of pushing yourself to go really fast, and it is not entirely safe,” continues Pierre Nicolas. “With karting, you get the racing but not the car and certainly not the realistic exclusive motorsport environment. I-WAY provides access to the most realistic motorsport event that enthusiasts can hope for, from just €75.” Cruden is the world’s leading racing simulator company, providing the most accurate and realistic motion simulation to the top levels of motorsport internationally. Its systems offer six ‘degrees of freedom,’ 100 percent realistic steering feedback, g-force simulation up to multiple g’s and wraparound screens. I-WAY is currently the only venue in mainland Europe where such sophisticated simulation is available to the public. I-WAY is open 12:00-22:00 on weekdays, 10:30-22:40 on Saturdays and 10:30-18:20 on Sundays. A single race in a Rally car or an endurance car costs €75 per person; private hire of one of the simulation rooms for a Formula 1 race for six people is €270; and a special couple’s package including a simulation session for him, a spa treatment for her, two meals and two cocktails costs €250. I-WAY offers much more than racing to its visitors within its premium, luxury complex. It has a spa, a lounge bar and restaurant with two terraces, a shop and four conference rooms. I-WAY is also a venue for business events and corporate entertainment where it hosts seminars, incentives and training, as well as providing corporate gift packages. Visitors should check the I-WAY website for the latest offers and competitions -- http://uk.i-way-world.com/. About I-WAY I-WAY was founded in 2008 by former professional tennis players and childhood friends, Pierre Nicolas and Benoit Dupré, as well as Daniel Nicolas, Pierre’s father. Driven by a deep passion for motorsport, they strived to find a way to give ordinary people access to a once-in-a-life-time realistic motorsport race experience in a Formula 1 car for under 100 Euros. I-WAY is organised around three simulation areas with six professional Cruden simulators in each. Guests can choose from Formula 1 cars, endurance Pescarolo sports cars and Citroën C2 Rally cars. I-WAY has several other luxurious areas – a spa, an alcohol-free bar, a lounge bar and restaurant with two terraces, a shop and four conference rooms. http://uk.i-way-world.com/ For information and to express an interest in visiting I-WAY for editorial purposes, please contact: I-WAY MarineQuillon Mob : + 33 (0)6 78 15 29 56 Email : m.quillon@i-way.fr 4/6 rue Jean Marcuit, BP 69041, 69 265 Lyon cedex 09, France Cruden Claire Dumbreck Propel Technology Tel : +44 (0) 1295 724130 Mob : +44 (0) 7768 773857 Email : claire@propel-technology.com Bloxham Mill, Barford Road, Bloxham, Banbury, Oxfordshire, UK, OX15 4FF

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