As temperatures rise, body odour is banished thanks to new Odegon iron on clothing tag

New military-grade technical fabric meets the heat of modern lifestyles; new personal care accessory is a ‘must’ for image-conscious consumers as the summer gets serious

A new underarm clothing tag which uses nano technology to eliminate, harness and store the molecules responsible for body odour (BO) has been launched as the ultimate antidote to today’s hectic lifestyles which see millions unsatisfied with the use of deodorants alone. The breakthrough invention will come as a huge relief to those who work long hours or are ‘on the go’ until late in the day, particularly at this time of year. Odegon Tags can be issued by employers as part of staff uniforms to avoid awkward conversations over personal hygiene. Designed and produced by technical fabric innovators, Odegon (for “odour, gone”) Technologies, Odegon Tags eliminate the antisocial odour resulting from human sweat via a teabag-sized fabric patch housing a piece of activated nano-porous special material. The soft, chemical-free, odourless, inert, non-allergenic and environmentally-friendly tags are ironed on or sewn in easily at home and remain in place for the life of the garment where they perform regardless of the number of washes or dry cleans. The tags are on sale via the Odegon website (www.odegon.com) where they are priced at just £11.95 for three pairs. Trade customers should contact Odegon Technologies directly, also via the website. “Odegon Tags were discovered whilst formulating new materials for special filters to protect military personnel from lethal nerve gases and agents,” explains Odegon Technologies’ Tom Rawlings. “We were right to assume that if the material met chemical, biological, radiological and nuclear (CBRN) suit requirements, it would easily tackle BO. We understand that deodorant products may not be keeping up with today’s active work and play lifestyles and that there is consumer reluctance to throw more chemicals at the problem. We anticipate consumers will apply Odegon Tags to a core set of garments within their summer wardrobe and to winter under layers and sportswear – these are the clothes that tend to smell even after washing. Business people can equip a working week of shirts or blouses for under £20.” - ends – About Odegon Technologies Odegon Technologies was founded in 2010 by Steve and Tom Rawlings. Chairman Steve Rawlings spent over 35 years running companies involved in the development of technical protective fabrics for the defence, North Sea diving, aerospace and automotive industries. Tom Rawlings, Managing Director, worked until recently as a corporate banker in the City of London and launched Odegon Technologies upon realising the enormous business potential of Odegon tags. Odegon Technologies is based in Shropshire, UK and is developing further products. www.odegon.com For press enquiries and to request Odegon Tags to support editorial content, please contact: Claire Dumbreck, Propel Technology, Bloxham Mill, Barford Road, Bloxham, Banbury, Oxfordshire, UK, OX15 4FF. +44 (0)1295 724130 / +44 (0) 7768 773857 claire@propel-technology.com