Consumer worries over meat-free diets highlight potential for dietary supplements, fortified foods and improved vegetarian ranges says new research
New study of just under 6,000 UK consumers by MMR Research Worldwide reveals the majority of vegetarians supplement their diet; 25% are “not satisfied” with vegetarian food ranges in supermarkets; 76% unimpressed with fast food restaurants. • 10 percent of lapsed vegetarians have moved away from a vegetarian lifestyle primarily due to concerns over health and nutrition • The majority of UK vegetarians feel the need to supplement their diet with vitamins and minerals • Around a quarter of vegetarians are not satisfied with the choice of vegetarian options available to them in their