Organic very low on list of ‘looked for’ product claims by UK shoppers; organic producers advised to woo consumers with more appealing claims
Only nine percent of consumers actively seek out organic product claims; with organic being ranked 27th of 34 commonly ‘looked for’ product claims by UK shoppersResearch to coincide with the Soil Association Organic Fortnight (September 3rd to 17th) shows that organic as a food product claim is ‘looked for’ by only nine percent of consumers which ranks it 27th on a list of 34 of the most sought out product claims by UK shoppers. As producers fight back after the recession-influenced fall in sales of organic products, organic food manufacturers are advised to look beyond a simple organic