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Fast food restaurants failing 76% of vegetarians says new research for National Vegetarian Week

Fast food restaurants urged to do more to cater for vegetarian customers Research of just under 6,000 UK consumers from food and drink research specialists, MMR Research Worldwide, for National Vegetarian Week 2010 (May 24th – 30th), has revealed that 76 percent of vegetarians are not happy with the choice of foods available to them in fast food restaurants. Only three percent of the 357 vegetarians polled were very happy with the choice. Pubs and restaurants fair better – almost half were happy with the choice – but still with a considerable opportunity present to better satisfy the

Consumer worries over meat-free diets highlight potential for dietary supplements, fortified foods and improved vegetarian ranges says new research

New study of just under 6,000 UK consumers by MMR Research Worldwide reveals the majority of vegetarians supplement their diet; 25% are “not satisfied” with vegetarian food ranges in supermarkets; 76% unimpressed with fast food restaurants. • 10 percent of lapsed vegetarians have moved away from a vegetarian lifestyle primarily due to concerns over health and nutrition • The majority of UK vegetarians feel the need to supplement their diet with vitamins and minerals • Around a quarter of vegetarians are not satisfied with the choice of vegetarian options available to them in their

National Vegetarian Week: Consumer health fears over meat-free diets. Large numbers of vegetarians unimpressed with supermarkets and fast food

PRESS RELEASE National Vegetarian Week: Consumer health fears over meat-free diets. Significant numbers of vegetarians unimpressed with supermarket veggie ranges and fast food restaurants. New study of just under 6,000 UK consumers by MMR Research Worldwide for National Vegetarian Week (May 24th – 30th) reveals valuable insights into UK vegetarians as food consumers. • 10 percent of lapsed vegetarians have moved away from a vegetarian lifestyle, primarily due to concerns over health and nutrition • The majority of UK vegetarians feel the need to supplement their diet with vitamins and

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