Latest Blog from Protean - Multi channel marketing is more important than ever..
I spent an afternoon at the recent ES Live event held at the Madejski Stadium in Reading. Having visited a number of shows, exhibitions and events this year and come away deflated I was struck by the positive feedback I received when talking to those companies that had a presence at the event.
Now admittedly I didn’t talk to all the exhibitors but the majority of those I did thought the initial return on their investment, i.e. the amount of enquiries they had during the morning, was worth it. What I took away from this was that people still do business with people and developing marketing initiatives that can connect people are as important now as they were in the heyday of exhibitions.
I think it’s well understood that the way prospects and customers buy products and services has changed. The majority of information search and evaluation is done online and it’s important that all companies employ B2B lead generation tactics that follow this change in the B2B purchase process by generating more qualified leads from your website. However this is where it’s crucial to radiate a personality for your company, get across that there are real people, wanting to talk to them, expose the expertise and experience that exists within the organisation.
Information channels are now more numerous than ever before and everyone is different, the choice on how to find or receive information is very personal, which is why multi-channel marketing is more important than it’s even been. So I went away thinking that as a Company, Protean is in a position to help organisations more than ever before. We are an integrated marketing organisation; we work with and across multiple communications channels every day, we know what works and how to get the best value for the marketing budget available, more than ever we have to get results for those clients we work for.
Well done the team behind ESLive looking forward to your next event.
Link to the ES Live debate: http://www.youtube.com/watch?v=8zb9DS7NREA&feature=relmfu
Greg Robinson
Protean Marketing Comunications Ltd
Unit 1 Cutbush Court, Danehill
Lower Earley, Reading
RG6 4UW
Tel: 44 1189 759880
email: greg@protean.co.uk
Protean Marketing Communications Ltd is a comprehensive, business-to-business communications agency with offices in the UK, US and Asia. Founded in 1991, the company’s integrated marketing and strategic branding expertise combines uniquely with its passion for communications and wealth of creative energy. Using digital and conventional tools encompassing advertising, PR, direct mail, electronic media and design, Protean effectively conveys the core business messages of its clients to target audiences worldwide. Underpinned by its proven Brands by Design philosophy, Protean’s in-depth expertise has consistently developed positive and sustainable brand identities for a diverse client base.
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