PSCo announces new Sales Director and readies for an exciting 2014

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New appointment and new technologies provide compelling proposition for trade partners

Reading, UK, 9 January 2014 – PSCo today announced the appointment of Richard Bovingdon as Sales Director. The new position reaffirms PSCo’s commitment to providing excellence in technology innovation and customer support.

Richard assumes the position of Sales Director, to head up both the internal and external sales teams. He joins from Micro Peripherals Ltd where he was Head of Education & AV Solutions, bringing over 16 years’ experience in the AV/IT channel having worked for distributors, manufacturers and resellers on the development of business growth within their respective verticals. Richard has proven success in sales structure and development, with a focus on understanding customers end goals and finding the right solutions for them.

Commenting on his new role Richard said, “PSCo is a pioneering, forward-thinking company and I especially admire that it knows its strengths and puts everything into producing outstanding results. This new role will be an exciting challenge, and I feel I’ve joined at the perfect time to drive sales efforts forward into 2014 and beyond. My strong background in AV will help improve PSCo’s presence within the channel and grow customer relationships.”

“It’s taken a long time to find the right person for this role, who understands the channel and adding value to customers. Richard’s management style and channel knowledge will be a true asset to PSCo and the sales team,” said Stuart Holmes, PSCo’s CEO. “His experience working closely with customers to build relationships and find the right solution and service package to fit their individual needs will really complement PSCo and our offering. 2014 is going to be an exciting year for PSCo and Richard’s appointment ensures we start as we mean to go on!”

As experts in video wall and large format, PSCo will continue to focus on these technologies throughout 2014 alongside its exciting new LED offering; “The PSCo LED Experience”, which has received a fantastic response following its successful launch last October. To see and compare these technologies side by side, book a visit to PSCo’s Reading Assessment Centre by calling a member of the team on 0118 372 3300.

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About PSCo

PSCo focuses on delivering the latest and most innovative visual solutions to the trade, through PSCo Technical Distribution, PSCo Rental and Nearly New AV. With over 15 years’ experience in large format and video wall displays, and strong relationships with the industry’s leading manufacturers, the company is able to offer exclusive packages to its channel partners.

PSCo Technical Distribution focuses on delivering the complete solution to channel partners from specification through to handover with Technical Assistance services. Once the project is completed the company is able to offer Technical Assurance, an exclusive offering to channel partners encompassing an experienced service team, warranty extensions and authorised repair centre.

PSCo Rental offers the most innovative display technology at best-in-market prices exclusively to the trade. Its newly launched PSCo Rental Plus packages encompass the full offering, including the latest displays, technical support and logistics.

Nearly New AV offers trade customers access to the latest AV equipment for a fraction of the cost if bought new. Strong relationships with leading manufacturers ensure access to equipment normally unavailable.

The company’s portfolio is available to view and test at the Assessment Centre in Reading with an experienced team on hand to offer technical advice and recommendations. For more information, please visit www.psco.co.uk or call: 0118 372 3300

Press contacts:

Beky Cann

Neesham Public Relations

Tel: +44 (0) 1296 628180

Email: bekyc@neesham.co.uk

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