NEW STUDY DISCOVERS 80% OF MEN IN CURRENT ECONOMY LIE ABOUT THIER JOB AND INCOME TO TAKE WOMEN HOME

UK Dating Company puatraining finds "clueless" men will turn to lying about their income to attract and convince women to go home with them.

New York, NY, Feb. 1, 2012--The study commissioned by puatraining.com, a UK based dating advice company that teaches men all over the world how to attract women the "natural" way without lying about their status or job situation, discovered that 79.33% of men who are unaware of how to attract women will happily resort to lying about their income in an attempt to attract the opposite sex.

Richard La Ruina, dating coach and CEO of puatraining.com whose new book The Natural is already headed towards the Amazon Top 10 Best Sellers list in preorders before its Feb 7th release date believes the study illustrates something that he has known for a long time. 

"Men are led to believe that their attractiveness is based on material things such as status and wealth and when they don't have them they feel the need to lie in order to gain companionship."

"The good news is that the study also showed that 66.67% of men would actually prefer not to lie and attract women naturally but just don't know how. I'm hoping that my new book will give men the tools they need to help them develop healthy relationships built on a foundation of mutual attraction without the need for early deceit."

La Ruina's book teaches men how to develop conversational skills and humor so that they can attract women "naturally" without having to show off how much they do or don't have financially.

The Natural: How to Effortlessly Attract the Women You Want is published by Harper Collins and available for pre-order now via Amazon.com

La Ruina is currently traveling across the US doing promotion and interviews for his new book. He will be in NYC from February 3rd to 8th and Los Angeles from February 9th to 11th.  He is available for interviews and comments during this time.

PUA Training, http://www.puatraining.com, is a UK based dating company with offices in NYC and London which conducts live training events in how to attract women all throughout the United States of America, South America, Europe and Australia.

For all interviews and comments please contact: Ian Borg, 917-397-0843, press.media@puatraining.com

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