JOBS CREATED AS DISCOUNTER OF THE YEAR OPENS

The UK’s Discounter of the Year*, Netto, has announced plans is to open a brand new discount supermarket in Telford. The store, which will create 13 new jobs and represents a significant multi-million pound business investment into the area, will be located on Turreff Avenue in Donnington. Netto’s discount format has flourished in Europe with more than 1,150 stores across Denmark, Germany, Poland and Sweden. Netto is translating that success to the UK where it was recently voted Discounter of the Year* by British shoppers. The supermarket will have a sales area of 794m² and will offer customers over 1,400 core lines, around a third of which are famous brand lines. The new Netto will officially open its doors to the public at 8.30am on Thursday 8th July 2010. Netto’s UK managing director, Charles Kay, says: “After being voted ‘Discounter of the Year 2009’* by our shoppers, more and more people are discovering that Netto offers unbeatable value for money with no compromise on quality so I’m delighted that even more shoppers in Telford will benefit with the opening of our latest store. “To celebrate we’re having a special preview evening at the supermarket on Wednesday 7th July from 6pm – 7pm** and I’d like to invite all local residents to join me and the team at this event. It will be a great way to take a first look at the new store and sample a variety of excellent quality food and wines exclusive to Netto.” The supermarket’s official opening will also feature live entertainment from a DJ , Bubbles the Clown together with his sidekick Scotty the Dog, the Netto Prize Pod (a chance to win up to £250 shopping vouchers), free refreshments and balloons. Among the items available every day in store will be fresh fruit and vegetables, quality assured fresh meat and poultry, a wide selection of beers, wines and spirits, fresh bread, milk, dairy and hundreds of weekly special offers – all available at Netto’s famous low prices. * Customer tracking programme carried out by shopper insights consultancy, him!. 1,856 shoppers across Netto, Aldi and Lidl participated in the survey in March 2009 and were asked to rate their ‘store experience’ that day. **Shoppers will not be able to purchase products at the preview evening event. Ends. Issued on behalf of Netto by Public. More information: Kirsten Howells or Chris Woolford, Tel: 01302 730303 or email: kirsten.howells@publicgroup.co.uk or chris.woolford@publicgroup.co.uk About Netto in the UK The first Netto store in the UK opened in Leeds in 1990. Today, Netto has 196 supermarkets across the UK, 3,500 employees and plans to open a number of brand new stores over the next 12 months. The UK stores support centre is based in Pontefract, West Yorkshire with facilities of over 300,000 square feet which include customer care, training and recruitment departments. As “The UK’s leading discounter”, Netto prides itself on its streamlined and highly efficient distribution and management which enable it to deliver great service and the lowest prices around. Netto History & Family There are currently more than 1150 Netto stores across Denmark, Germany, Poland, Sweden and the UK. Key facts about Netto include: • According to research, Netto is the most competitive food retailer in the UK. • Netto stores offer a range of 1,400 lines in food and non-food items. • In addition, Netto regularly stocks 160 weekly special offer items at major discounts. • Netto stocks a range of well-known branded items as well as it own quality value brands. • Netto is the pioneer of low cost, great value retailing in the UK. It aims to deliver the best quality products to its customers at the lowest prices. Netto can do this through its ability to broker the best deals with suppliers throughout the globe; its ability to maintain low overhead costs and one of the most efficient distribution networks in European retailing. The Dansk Supermarket group operates five major retail chains in Denmark. These chains are Netto (Discount Food), FOTEX (Supermarkets), BILKA (Hypermarkets), TOJ & SKO (Discount Clothing and Footwear) and A-Z (Variety Stores). Dansk Supermarket Group is owned by F. Salling and the A.P. Møller Group. For more information about Netto, visit www.netto.co.uk