PulPac and Future Materials Sweden bring Dry Molded Fiber into the fast-growing snus can segment with Yoik/Helwit
PulPac, Future Materials Sweden and Yoik AB today announce the development of a Dry Molded Fiber snus can for Yoik’s Helwit brand, marking a significant step into the smokeless tobacco segment, a high-volume packaging category traditionally dominated by plastic. Future Materials has also signed a license agreement with PulPac to commercialize Dry Molded Fiber products.
Sample production of Yoik’s Helwit snus cans at the PulPac R&D Lab.
Since announcing their strategic collaboration, PulPac and Future Materials Sweden have explored this new market segment for Dry Molded Fiber packaging. Together with Yoik, the partners have developed a fiber-based snus can concept designed to meet the demanding functional and commercial requirements of the category. Under the newly signed license agreement, Future Materials is licensed to industrialize and produce products based on PulPac’s Dry Molded Fiber technology.
Snus cans are handled frequently throughout the day and must combine dimensional accuracy, consistent fit and a premium feel. The concept has been engineered to withstand repeated opening and closing, protect the product and meet expectations on surface finish and tolerances, making it a strong proof point for fiber-based packaging in a new segment.
High-volume, rigid packaging formats with tight dimensional tolerances require consistent structural performance, characteristics aligned with the capabilities of Dry Molded Fiber technology.
The project is currently in a structured product validation phase. Performance testing and trials in Yoik’s filling line environment form part of the next development steps. As with any new packaging format entering a high-volume category, further iterations and refinements are expected to ensure robustness, consistency and readiness for scale.
In parallel with product validation, the partners are actively planning the industrialization and scale-up strategy, including production planning and tooling optimization to secure a smooth transition from validated concept to scalable manufacturing once testing milestones are achieved.
“We have presented the concept to selected customers, and the response confirms clear market demand,” says Morgan Svensson, Founder of Future Materials Sweden. “Interest from both Swedish and U.S. actors shows that the volume potential is substantial. From the outset, we have focused on building a commercially viable solution, and the cost position supports industrial adoption. Together with PulPac, our ambition is to scale this concept globally.”
“Helwit has always been about doing things our own way,” says Tobias Björneskog, Co-founder of Yoik AB. “Packaging is a natural part of that mindset. Through Helwit Concept, we explore new formats and challenge established norms in our category. Developing a fiber-based snus can together with PulPac and Future Materials is a continuation of that journey. It requires iteration and careful validation, but that’s how meaningful progress is made.”
“What’s exciting about this project is how quickly we’ve moved from identifying a promising segment together with a brand to developing a new packaging concept,” says Sanna Fager, Chief Commercial Officer at PulPac. “At the same time, product development in a high-volume category requires thorough validation and the willingness to refine details along the way. That’s where this partnership really shows its strength. By combining technology, industrial expertise and brand insight, we can move from concept to scalable solution in a structured and efficient way.”
About Yoik
Yoik AB is a Swedish manufacturer of tobacco-free nicotine pouches under the Helwit brand, produced in its own facility in Småland. Launched in 2021, Helwit combines Swedish production with a strong focus on quality, flavour development and responsible manufacturing. Through Helwit Concept, the company explores new ideas in close collaboration with its community — from flavours to packaging innovations. Learn more at Yoik/Helwit.
About Future Materials Sweden
Future Materials Sweden is a Swedish start-up dedicated to accelerating the transition from plastics to fiber-based packaging solutions. With deep expertise in production technologies and years of experience in plastic injection molding and tool manufacturing, Future Materials Sweden combines technical know-how with entrepreneurial drive to deliver innovative, sustainable packaging alternatives. The company’s mission is to help brands reduce their environmental footprint and embrace a future built on renewable materials. Learn more at www.futurematerials.se/en/
About PulPac
PulPac is the home of Dry Molded Fiber – an industrial fiber-forming technology enabling high-speed production of rigid fiber packaging with low resource consumption. Developed and patented by PulPac, the technology is scaled globally through a network of partners and licensees. PulPac’s mission is to replace single-use plastics with fiber-based solutions at industrial scale. Learn more at www.pulpac.com.
Media contacts:
Sanna Fager, Chief Commercial Officer PulPac, sanna.fager@pulpac.com
Morgan Svensson, Founder Future Materials Sweden, morgan@futurematerials.se
Tobias Björneskog, Co-Founder Yoik, tobias@yoikab.com
Ann Dynehäll, Chief Communications Officer PulPac, ann.dynehall@pulpac.com
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