Pyper York appointed to promote the Apocalypse

York-based public relations and marketing agency, Pyper York Limited, has been appointed to develop a creative approach to the apocalypse, due to take place in February 2014.

The appointment was made by York Archaeological Trust, organisers of the annual JORVIK Viking Festival in York.  The 2014 Festival – which will be the 30thannual winter festival hosted by the JORVIK Viking Centre - will be themed around Norse myths and legends, with the grand finale event taking place on 22 February 2014 recreating Ragnarok, which is the Viking apocalypse, when the gods fall and the world is reborn.

“You could say that handling PR for the apocalypse is the ultimate job for any agency, as it could well be the last and biggest story ever, but we’re happy that we’ve got 100 days to co-ordinate the countdown to Ragnarok – and indeed, we’ll have a full week of the JORVIK Viking Festival – from Beowulf to best beard competitions - to celebrate before we reach the end,” comments Pyper York’s Jay Commins. 

The 100-day countdown to the end of days started yesterday (Thursday 14 November) when the god Heimdallr blew his horn to signal the beginning of the end, reported in The Times, Yorkshire Post and York Press today.

Unusually, this is not the first apocalypse that Pyper has been tasked with handling; the agency also works with York Minster, and helped launch The Orb, a contemporary gallery of medieval stained glass from the gothic cathedral’s Great East Window, which itself tells the story of the Apocalypse from the Book of Revelations.

For more information, please visit www.pyperyork.co.uk or call 01904 500698.

ENDS

For further media information, please contact:

Jay Commins – Pyper York Limited

Tel: 01904 500698

Mob: 07810 546567

Email: jay@pyperyork.co.uk