polytouch® browse and order hubs enable true multichannel retailing
Pyramid’s polytouch multi-touch solution, delivered by Wincor Nixdorf, unites online and in-store shopping at Marks & Spencer stores
Freiburg, Germany, 16 December 2013 – Pyramid Computer GmbH and Wincor Nixdorf, the retail and banking solutions provider, today announced that Marks & Spencer is rolling out polytouch® self-service kiosks across a selection of its high street stores. The next generation browse and order kiosk, which includes Chip & PIN payment technology, aims to make the in-store shopping experience more convenient by helping to reduce queue times as well as improving availability and choice. As of November 2013, approximately 700 polytouch kiosks in 32“and 22“ format have been deployed.
Pyramid’s polytouch 22000 POS and polytouch 32000 POS all-in-one multi-touch kiosk systems are customisable and intelligently designed, making them ideal for interactive applications in retail, as well as hospitality, tourism, transportation, public sector and events. The polytouch kiosks installed at Marks & Spencer allow customers to browse for products held either in-store or online, and are the first in the UK to be equipped with integrated Chip and PIN to PCI DSS standards, allowing customers to safely pay for their purchases instantly. The intelligent modular design has enabled previously deployed 32” units to be field upgraded from MSR to Chip & PIN, which not only means that future changes such as UHF RFID, or other scan or print technologies, can be deployed when required, but also ensures protection of the main unit investment for many years.
Kyle McGinn, Head of M&S New Channels and Digital Labs, said: “Our goal is to be the best of M&S in every store and these kiosks do that in a convenient and practical way, whilst also providing inspiration and choice. We’re encouraged with the customer feedback we’ve received so far and the performance we are getting from these devices.”
polytouch is a multichannel solution which offers an innovative and interactive customer experience, designed to increase sales and interaction with the Marks & Spencer website. The terminals at Marks & Spencer allow the brand to offer an extended range of items, online as well as in store, and more detailed product information at the point of sale. Frieder Hansen, Managing Director at Pyramid, commented, “Our kiosks with advanced Intel i7 technology and fault tolerant PCAP touch help to convert every self-service transaction to pure fun. polytouch systems attract customers, they are astoundingly compact in size, suit every store design and our packaged retail order software also fits every existing ecommerce architecture.”
polytouch hardware and integrated retail software solutions will be shown at all upcoming major retail technology events like NRF NYC, ISE Amsterdam, RBTE London, EuroCIS Dusseldorf, and many others. Visit www.polytouch.de/en for more information.
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About Marks & Spencer (http://corporate.marksandspencer.com)
Marks & Spencer is one of the UK's leading retailers. M&S sells high quality, great value clothing and home products as well as outstanding quality food. 20 million customers visit its stores each week and it has over 81,000 employees across the globe.
M&S was founded over 128 years ago and currently has over 760 UK stores and over 410 international stores across Europe, the Middle East and Asia.
About Wincor Nixdorf (www.wincor-nixdorf.com)
Wincor-Nixdorf is a leading provider of IT solutions and services to retailers and retail banking. Its expertise lies in bringing together hardware and software and services to create global IT solutions to ensure the optimisation and smooth control of business transaction processes whilst at the same time cutting costs and complexity for the end user. With headquarters in Paderborn, Germany Wincor Nixdorf operates worldwide with subsidiaries in over 41 countries.
About Pyramid Computer (www.pyramid.de / www.polytouch.de/en)
For more than 25 years Pyramid Computer GmbH, based in Freiburg, Germany, has specialised in the development and production of customised IT systems for professional use in various industries, with specific focus on customised hardware solutions, appliances, industrial IT solutions, and an extensive range of tailored services. Pyramid handles the entire process from development to manufacture, delivery, logistics and support.
Over 100 staff are employed at its headquarters in Freiburg, as well as at its production and logistics centre in Erfurt. A global service network as well as sales offices in the US, the UK, Italy, and France, highlight Pyramid’s international outlook. To offer support for polytouch project planning and implementation, Pyramid has established a partner network of experienced creative agencies, application developers, systems integrators, and service and hardware partners.
Pyramid has been certified to EN ISO 9001 standard since 1997 and is regularly successfully audited by large industrial customers. Pyramid was established in Freiburg in 1985 by managing partners Frieder Hansen and Niko Hensler, who still run the operation.
Press contacts:
Christian Jeske Beky Cann
Marketing Director Account Director
Pyramid Computer Neesham Public Relations
Tel: +49 761 4514 720 Tel: +44 (0) 1296 628180
Email: Christian.Jeske@pyramid.de Email: bekyc@neesham.co.uk
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