Midsomer Murders & Kitchen Nightmares – Two new global hit IPs for Qiiwis Branded Games division
The mobile game developer Qiiwi Games (Qiiwi) and All3Media International (ALL3MI) today announce that they have entered into strategic cooperation agreements to develop and publish one word game for the legendary detective drama Midsomer Murders and one match-3 game for the hit reality television series Kitchen Nightmares. The collaboration marks the third and fourth games Qiiwi develops and publishes within the business division "Branded Games" and the first two together with ALL3MI.
About Midsomer Murders
Midsomer Murders is a British television detective drama. Set within small English country villages, the show has an unusual identity as a crime drama peppered with both lighthearted whimsy and dark humour. The show is based on Caroline Graham's Chief Inspector Barnaby book series, as originally adapted for television by Anthony Horowitz. A major success in viewership since its first episode, the series has sold to over 200 territories.
The show’s popularity has not waned – series 21 is on screens around the world now - and series 22 is in pre-production. In many European countries the show is known as Inspector Barnaby - and it’s a top ten show for many broadcasters including those in France, Germany, Denmark and Sweden, for example.
About Kitchen Nightmares
Kitchen Nightmares is an American reality television series, in which a chef is invited by the owners to spend a week with a failing restaurant in an attempt to revive the business. Original series ran for six seasons on Channel 4 in the UK, and sold to US, Japan, Australia and Brazil, and widely across Europe including Netherlands, Poland, Spain, Germany and Portugal. US version ran for seven seasons on FOX, and has sold to Spain, South Korea, Mexico, Canada and France amongst others. The format has been created in over 25 local versions with a total of 100 seasons and 1,500 episodes produced.
About the agreement between Qiiwi and ALL3MI:
Background:
All3Media International is the leading independent distributor of television programming and formats in the UK.
We operate as the distribution arm of All3Media, a market-leading media group jointly owned by Discovery Communications and Liberty Global and comprising of 30 production companies responsible for some of the most recognisable and critically acclaimed global content brands.
The company has been celebrated for producing, marketing and distributing quality, ground-breaking and pioneering shows to a global audience, supporting over 1,000 broadcasters and media platforms in more than 200 territories around the world.
Great international potential for Midsomer Murders and Kitchen Nightmares:
Midsomer Murders and Kitchen Nightmares are two IPs where both All3MI and Qiiwi see a huge international potential and where the IPs audience and fans also is expected to fit well into the game genre selected for each IP. This is considered to be a very good starting point for being able to successfully drive large amounts of traffic to the games cost-effectively. Qiiwi and All3MI see this as the start of a long-term cooperation.
Details:
Qiiwi will develop, publish, maintain and market the games in cooperation with ALL3MI with a focus on using both traditional user acquisition for mobile games and ALL3MI/Midsomer Murders and Kitchen Nightmares network channels and social media channels. The companies have agreed a multi-year license deals, with the aim to launch both of the games internationally in 2021.
CEO Erik Dale Rundberg, Qiiwi, comments:
”We have been having discussions and ideas about creating games for the Midsomer Murders IP and the Kitchen Nightmares IP for a long time and we are delighted to now have been given the confidence from ALL3MI to develop and publish a word storytelling game for Midsomer Murders and a match-3 storytelling game for Kitchen Nightmares.
This follows our strategy and focus within our business division "Branded Games", where we see great potential in creating successful mobile games that can engage and entertain the large global audience that well-known international Brands/IPs have. Midsomer Murders and Kitchen Nightmares definitely fall into this segment.
With our experience from working with creating games based on famous brands and IPs, we have high expectations that both Midsomer Murders and Kitchen Nightmares will be very successful additions to our portfolio. With that said, we believe we can create big commercial values and that we have a good possibility to stand out in the market with the game concepts for both of these upcoming games.
Our team is now looking forward to be working together with ALL3MI to develop entertaining world-class mobile games for these two IPs and to be able to tell more about each project soon!”
This information is such that Qiiwi Games AB is required to publish in accordance with the EU Market Abuse Regulation (MAR). The information was submitted by the contact person below, for publication on July 1st 2020.
For further information:
Erik Dale Rundberg, CEO, Qiiwi Games AB
Telephone: +46709260697
E-mail: erik@qiiwi.com
About Qiiwi Games AB
Qiiwi Games is a developer of games for mobile platforms such as iOS and Android. The company's current operations started in 2012 and the company has studios in Alingsås, Sweden and Nicosia, Cyprus. Qiiwi focuses on developing mobile games targeting "Casual Gamers" within the genres Match-3, Word/Puzzle and Trivia. The company's slogan is "Adventures for Everyone".
About All3Media International
All3Media International is the leading independent distributor of television programming and formats in the UK.We operate as the distribution arm of All3Media, a market-leading media group jointly owned by Discovery Communications and Liberty Global and comprising of 30 production companies responsible for some of the most recognisable and critically acclaimed global content brands.
The company has been celebrated for producing, marketing and distributing quality, ground-breaking and pioneering shows to a global audience, supporting over 1,000 broadcasters and media platforms in more than 200 territories around the world.
