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Mobile games developer and publisher Qiiwi Games and Banijay Brands, part of the largest international content producer and distributor Banijay, announce the soft launch of an exciting new mobile game MasterChef: Match & Win which is based on the world’s most successful cookery television format, MasterChef. The game will initially be launched in Australia, New Zealand, Cyprus and Sweden on Android and iOS devices with a planned global launch expansion later this year.

About the game: MasterChef: Match & Win

The prestigious cooking competition has a new destination. Your phone and tablet! Designed for mobile platforms including Android and iOS, match-3-based game MasterChef: Match & Win is the first collaboration between Banijay Brands and mobile game developer Qiiwi Games.

MasterChef: Match & Win recreates the MasterChef experience, as players in the game travel across the globe to participate in all-new seasons of MasterChef. There are new faces waiting to meet you in each location, including judges and fellow contestants from all walks of life. In the game you'll make new friends, find allies and form rivalries, as every season pits you against 19 aspiring chefs, who all want to succeed and make their dreams come true.

Progress by completing the cerebral Match-3 puzzles and learn new dishes based on real-life MasterChef recipes. The aim is to impress the judges with your skill and precision in crafting the finest meals and desserts. Although it might not always turn out the way you want and you could end up in an elimination round!

Established in 2012, Qiiwi Games has studios in Alingsås, Sweden, and Nicosia, Cyprus. Qiiwi Games focuses on developing mobile games targeting "Casual Gamers" within the genres Match-3, Word/Puzzle and Trivia. The company has extensive experience of developing major television properties into games, having already collaborated with brands such as Midsomer Murders, Hell’s Kitchen, Coronation Street and Kitchen Nightmares.

MasterChef: Match & Win will be available on the Apple App Store and the Google Play Store when each platforms approval process is completed in Australia, New Zealand, Cyprus and Sweden with further territories in the pipeline.

More info about the game can be found on: https://www.qiiwi.com/masterchef

Erik Dale Rundberg, CEO at Qiiwi Games, comments:

"We are very happy and excited to be able to start the soft launch for our new match-3 game MasterChef: Match & Win based on the world’s most successful cookery television format. Just mentioning those words makes it clear what a huge possibility we have with working with this famous brand. We believe we have been able to create a very unique and engaging match-3 game that blends the love and happiness of cooking in a mobile game all combined with an exciting story.

During the soft launch that is taking place in Australia, New Zealand, Sweden and Cyprus, we will continue our focus on further optimizations and to add more content to the game. We hope that we will be able to start a wider launch of the game in the upcoming months.”

Lex Scott, Commercial Director, Gaming & Gambling at Banijay Brands, comments:

“MasterChef is a globally loved brand, with a worldwide audience who love to connect with the show beyond the series. The MasterChef world offers such a rich variety of experiences and challenges, that translate seamlessly into the gaming space. By combing the qualities of MasterChef with exciting Match-3 gameplay, MasterChef: Match & Win delivers a fantastic experience for game lovers and fans of the series alike.”

About MasterChef:

Created by Franc Roddam, Banijay’s MasterChef is the worldwide smash hit format that sets out on a nationwide quest to find the best amateur cook in the country. Through tough individual and team challenges, the amateur cooks are judged by some of the country’s top chefs and distinguished food critics. It’s a life-changing journey for many, but only one will be crowned the nation’s MasterChef.

Internationally, the format has been adapted in 62 local markets, and is broadcast in over 200 countries, watched by more than 300 million people globally. The MasterChef brand also extends into huge range of commercial activities across consumer products, experiential, publishing, and digital.

For additional information:

Erik Dale Rundberg, VD, Qiiwi Games AB
Telefon: +46709260697
E-mail: erik@qiiwi.com

Certified Adviser:

Aktieinvest FK AB
Telefon: +46 8 506 517 03

About Qiiwi Games AB

Qiiwi Games is a developer and publisher of games for mobile platforms such as iOS and Android. The Company’s current operations started in 2012 and the Company has studios in Alingsås, Sweden and Nicosia, Cyprus. Qiiwi Games focuses on developing mobile games targeting “Casual Gamers” within the genres Match-3, Word/Puzzle and Trivia. The Company’s slogan is “Adventures for Everyone”.

About Banijay

Banijay Brands, part of international content producer and distributor Banijay, controls the brand licensing rights to some of the most high profile and creative IP in the world. From entertainment and scripted through to animation and game shows, Banijay’s diverse portfolio offers commercial opportunities in multiple categories.

Banijay is home to a multi-genre catalogue boasting over 88,000 hours of original standout programming which offers a wide range of commercial opportunities across abroad number of categories locally, regionally and globally. With unrivalled commercial capabilities, Banijay Brands brings the group’s stories and brands to life through consumer products, live experiences and gaming.

Banijay Brands represents some of the biggest global brands including MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operación Triunfo, Eat Well for Less, Simon’s Cat, Mr Bean, Don’t, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Wipeout and Crystal Maze.

Built on independence, creative freedom, entrepreneurialism and commercial acumen, the company, launched in 2008, operates under the direction of Chief Executive Officer, Marco Bassetti.