Radius Global Market Research Acquires Profile Marketing Research
Deal augments Radius GMR’s practice serving global utility and energy sectors
New York, NY (May 21, 2013) – Leading global market research firm Radius Global Market Research (Radius GMR) has announced its acquisition of Profile Marketing Research (PMR), solidifying its standing as one of the largest independent market research networks based in the U.S. The acquisition is effective immediately. PMR will maintain its brand name and office in Lake Worth, FL. Financial details of the transaction were not disclosed.
Founded in 1983 by industry veteran Judy Hoffman, PMR earned a reputation for building results-driven programs for clients across a broad range of industries, especially in the complex global utility and energy sectors. Hoffman will now serve as senior vice president at Radius GMR, responsible for generating and leading business out of the south Florida office.
“At Radius Global Market Research, our commitment to building custom research solutions for our diverse client base requires that we maintain a very deep bench of senior talent,” says Chip Lister, managing director of Radius GMR. “Judy and her team share this commitment and will bring an outstanding level of business experience to our clients, especially in the extremely complex utility and energy sectors.”
For more than 50 years, Radius GMR has developed business-building programs via actionable insights for leading global marketers in categories including: consumer products, financial services, pharmaceutical, communications, and traditional/new media. Earlier in 2013, the firm announced it was expanding U.S. operations by opening offices in Chicago, Detroit, and Princeton, NJ.
“Radius GMR and PMR both have impressive teams of senior-level research experts,” says Hoffman. “Having teams with this depth and breadth of experience heavily involved in every stage of a project gives our clients great confidence in our processes and outcomes.”
About Radius Global Market Research
Radius Global Market Research (www.radius-global.com) is one of the largest independent market research companies based in the U.S. The company provides unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers. The firm is No. 31 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S. and Europe
Media Contact: Brad Drew