Radius Global Market Research Offers Decision Pathway Analysis™ To Help Marketers Unlock Shopper Insights

New York, NY (September 26, 2012) — Radius Global Market Research, a leading U.S. based independent market research company, offers Decision Pathway Analysis™, a proven approach to identifying and dissecting the various components of the consumer purchase process. Through a data-driven process, Decision Pathway Analysis will identify the various “decision pathways” that shoppers follow to a brand as well as the frequency with which these pathways occur. The Radius GMR team will also determine the impact of brand touch points on each pathway relative to how they drive the final purchase