Consumer Study Shows Influence of Online Research Over Purchase Decisions Expanding Beyond Big-Ticket Items

New York, NY (May 6, 2013) – Consumers have long been turning to online research in the form of reviews, blogs, forums, and social media sites as they consider making big-ticket purchases. But a Radius Global Market Research (Radius GMR) study of online media use shows that consumers are increasingly conducting online research as they make smaller everyday purchases. Radius GMR measured consumers’ stated use of online research when considering purchases both now as well as in the future. While more expensive purchases including televisions (14%) and apparel (14%) continue to show the