Rainbow PUSH/CEF hosts 13th Annual Global Automotive & Energy Summit at America’s premier conference for people of color
DETROIT, Mich., October 2, 2012 –Rainbow PUSH Coalition and Citizenship Education Fund will convene the 13th Annual Global Automotive & Energy Summit October 3, 2012 at the MGM Grand Detroit Hotel.
This year’s theme, “Economic Parity: One Voice, One Goal,” will discuss leveling the playing field for minority firms who do business with automotive and energy companies.
“When the playing field is level and the rules are public, and the goals are clear everybody wins ",” said Reverend Jesse L. Jackson, Sr., president and founder of Rainbow PUSH Coalition. “Rainbow PUSH is proud to be in the forefront of championing the effort to ensure that minority suppliers are part of the automotive industry’s recovery. This enables them to spread their economic impact within their respective communities.”
The summit is intended to bring you the best of what the industry offers and to showcases the latest developments and highlights by us and our partners work:
Renewal of Polk and Rainbow PUSH Alliance
Polk, the leading automotive market intelligence firm, and the Rainbow PUSH Coalition, led by Reverend Jesse Jackson, Sr., have signed a strategic business agreement to help automotive manufacturers better target their marketing efforts with ethnic audiences,
The agreement will allow the Rainbow PUSH Coalition to gain insight about vehicle buying habits among African American, Asian and Hispanic consumers. As part of this agreement, market shares and penetrations among the different ethnic groups will be provided for all automotive brands.
Rainbow PUSH’s messaging to minority consumers also will be enhanced with focused and market-driven information. In addition, Rainbow PUSH will leverage ethnic penetration data by brand to change its dialogue with minority auto dealers.
One Set of Rules- Memorandum of Understanding (MOU)
Of the $144 billion spent annually on advertising within the nation, only one percent is used to target African American consumers despite the fact that African-American buying power, according to Nielsen’s State of the Black Consumer Report, is estimated at around $1 trillion – a figure larger than the GDP of most countries in the world. In 2011, automotive advertising was the leading category in dollar volume spending.
The Rainbow PUSH/CEF Marketing & Media Project focuses on corporate reciprocity of ethnic consumers, agency representation, and ethnic marketing and advertising spend in connection with consumer products. Following are some of the ways in which we are addressing the automotive industry:
- Negotiating with the automotive industry and other industries on the engagement of African American advertising agencies, public relations firms and other professional services companies.
- Establishing advertising spending measurements based upon the same concept/criteria as supplier diversity and human resource goals and initiatives.
- Developing research and databases to quantify the economic relationship between marketers, advertising agencies, black radio stations, black newspapers, black magazines, black TV and cable companies and the African American consumer market.
Rainbow PUSH Diversity Scorecard (to be announced January, 2013)
- Rainbow PUSH will evaluate automotive companies’ ongoing commitment to inclusion and make recommendations’ to enhance their diversity programs.
Google Advertising and Pilot Program
Today's consumer is increasing using digital outlets to make informed purchasing decisions in both the B2C and B2B spaces. Whether its paid search, display content, YouTube advertising, or having a mobile presence, your company must to be able to connect your clients with the right customers, online. Google, in partnership with Rainbow push would like to help agencies like yours master marketing on Google and open doors for new business opportunities.
General Motors Foundation and Rainbow PUSH/Excel Scholarships
General Motors Foundation, in collaboration with Rainbow PUSH/Excel, will award 25 -$2500 scholarships to students from various Michigancities. The program has been created to financially assist youth who meet all criteria to attend college, but lack the financial ability to complete their pursuit for higher education. The Scholarship program is designed to assist in lifting the burden of students acquiring loans by offering scholarships. The scholars attend a variety of institutions of higher learning and with a stellar ninety percent of them graduate from college.
Our national sponsors this year are Ford Motor Company, General Motors andToyota.
For more information regarding conference registration visit www.rainbowpush.org, or call 313 842-3883. Twitter handle: #GAES2012
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The summit press conference takes place on Wednesday October 3rd at 9:00 A.M in the Amber Room of the MGM Grand Detroit. To apply for press credentials please email Pernell Potter at ppotter@ntouchgroup.com to receive form and return it by email or fax to (248) 423-9209.
Media Contact(s): Cheryl Hudson, chudson@ntouchgroup.com, (248) 423-9205, ext 223
Pernell Potter, ppotter@ntouchgroup.com ( 248) 423-9205, ext 221
John Graves, prnetworks@aol.com, (313) 674-0304
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