BENECOL PRODUCT RANGE EXPANDED TO DRINKS AND CAPSULES
Raisio Plc Press Release 3 January 2006 at 3 p.m. Finnish time
BENECOL PRODUCT RANGE EXPANDED TO DRINKS AND CAPSULES
At the beginning of the year the Benecol ingredient, in other words stanol ester,
proven to reduce cholesterol has been added in to new kind of product
applications.
In England PepsiCo has launched Tropicana-juice including Benecol ingredient and
in Germany Rhönsprudel will launch Benecol drink in March. In Finland Raisio's
partner Ferrosan has introduced Benecol capsules to be sold via pharmacy sales
channel.
Heikki Ruska, the head of the ingredient business comments:"The first Benecol
application, margarine, is still a very good product concept on many European
markets. Yet, in the last couple of years the dairy products and especially the
drinkable yoghurts have shown the fastest growth. We believe that different kind
of drinks will be the next fast growing category in cholesterol lowering
products. Benecol capsules, on the other hand, enlarge the product portfolio
aiming at new customer groups via a new distribution channel."
RAISIO PLC
Taru Narvanmaa
Executive Vice President, Communications and Investor Relations
Tel. +358 2 443 2240 or +358 50 590 9398
Further information:
Heikki Ruska, COO, Raisio Life Sciences
Tel. +358 2 443 2049 or +358 50 567 4106
Pictures: http://raisio.materials.fi, press material/newspaper
Distribution:
Helsinki Exchanges
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