HOW BIG IS THE CO2 FOOTPRINT OF YOUR SNACK-
Raisio plc Press release 2 March 2009
HOW BIG IS THE CO2 FOOTPRINT OF YOUR SNACK? Consumers are increasingly interested in actively preventing climate change. They need practical information on the composition of carbon dioxide footprints. In response to this need, Raisio has into use a label describing the food product's carbon dioxide emissions. As the first Finnish food product, the Elovena oat flakes have been CO2-labelled since April 2008, and now Elovena snack drink Sunny follows. Raisio will expand the range of CO2-labelled products in 2009. Can a snack be luxurious? You can impact your personal well-being as well as that of the environment by choosing more often plant-based products. Nutrition content information can already be found on food packages but their environmental impacts are more difficult for consumers to assess. Now, to help environmentally aware consumers choose their snacks, the Elovena snack drink Sunny is equipped with a CO2 label. The first CO2-labelled Elovena drinks became available in Finnish stores in February 2009. The drink's carbon dioxide emissions total 95 grams per 100 grams of product, which is quite a low level. This rate covers the product's entire life cycle in Finland, from cultivation through processing to the store warehouses. People with ecological lifestyles find luxury in things that make them feel good and happy - such as Elovena snack drink. Can anything be easy, tasty and healthy at the same time? Plant-based, healthy nutrition doesn't mean compromising on taste. Elovena Sunny is a soft, oat-based snack drink with the taste of buckthorn and apricot and a number of healthy properties. The drink contains no artificial additives, lactose or cholesterol but it is rich in fibre, which means that it keeps hunger away for a long time. Elovena Sunny contains 100% of the recommended daily intake of vitamin C and Omega-3. The product's energy content is 80 Kcal/100 g. I don't even drive a car - why should I be environmentally concerned for what I eat? Food accounts for one-third of the environmental impacts of households, which is equal to that of housing or traffic. Your daily meal choices can make a big difference! According to Johanna Siltala, Marketing Director of Raisio's Food Division, consumers want more detailed information on the impacts of choices on the environment, climate change in particular. ”Raisio's CO2 label has generated a great deal of interest and talk among consumers and decision-makers. We believe that in the near future, CO2 emissions labelling will grow more common on food packages alongside the price and nutritional content labels already in use,” Siltala predicts. For more information about food and the climate to support your choices, see www.ekologia.fi. RAISIO PLC Heidi Hirvonen Communications Manager tel. +358 50 567 3060 Further information: Johanna Siltala, Marketing Director, Raisio plc, Food Division, tel. +358 40 506 1508 Pirjo Alho-Lehto, Product Development Director, Raisio plc, Food Division, tel. +358 500 305 901