RAISIO'S ELOVENA SNACK DRINK BECAME CO2-LABELLED
The Elovena snack drink Sunny is now equipped with a label describing its carbon
dioxide emissions. Consumers want practical information on the composition of
their CO2 footprints, and in response to this need, Raisio has developed the CO2
label. As the first Finnish food product, the Elovena oat flakes have been
CO2-labelled since April 2008, and Raisio will expand the range of CO2-labelled
products in 2009.
The carbon dioxide labelling is an evidence of Raisio's strategy of being a
forerunner and specialist in ecological, plant-based nutrition. As an innovative
company Raisio is in a very good position to meet the new challenges set for the
food industry by environmentally aware consumers.
Elovena snack drink is an environmentally friendly food product
Elovena snack drink Sunny's carbon dioxide emissions total 95 grams per 100
grams of product. This rate covers the product's entire life cycle in Finland,
from cultivation through processing to the store warehouses. This is quite a low
emission rate, so that the plant-based Elovena snack drink Sunny is an
environmentally friendly food product. The equivalent carbon dioxide of Elovena
snack drink Aurinkoinen, i.e. its total impact on global warming, is 130 g/100 g
of product. The first CO2-labelled Elovena drinks became available in Finnish
stores in February 2009.
The CO2-labelling arouses interest
”Raisio's CO2 label has generated a great deal of interest and talk among
consumers and decision-makers. We implemented the label in response to the
growing need for information and the increasingly spreading lifestyle change
trend. There is a growing tendency in Finland, and elsewhere in Europe, to
consider luxury to mean things that create mental and physical well-being.
Plant-based nutrition is part of this trend,” says Matti Rihko, CEO of Raisio.
Indicator freely available
”Food accounts for one-third of the environmental impacts of households, which
is equal to that of housing or traffic. We believe that in the near future, CO2
emissions labelling will grow more common on food packages alongside the price
and nutritional content labels already in use,” Rihko predicts.
The calculation model used in the indicator is based on lifecycle analysis
conducted by MTT Agrifood Research Finland. The indicator can be compared to the
Linux computer operating system - all those who want to, can use it if they
observe the scope required by the indicator in emissions labelling. Raisio
continues to develop the labelling system further.
For more information about food and the climate to support your choices, see
Heidi Hirvonen, Communications Manager, Raisio plc tel. +358 50 567 3060
Pirjo Alho-Lehto, Product Development Director, Food Division, Raisio plc, tel.
+358 500 305 901
Pictures: You can download ready-to-print pictures from our materials bank at
http://raisio.materials.fi under heading Elovena.
Raisio is an international company specialised in healthy, responsibly produced food, ingredients and fish feeds. Our well-known brands include, for example, Benecol, Elovena, Sunnuntai, Torino and Benella. In Raisio’s products, the focus is on well-being, health, good taste and sustainable development. Profitable growth is ensured through our strong expertise and passion for creating new. Raisio’s shares are listed on Nasdaq Helsinki Ltd. In 2019, the Group’s net sales totalled EUR 236 million and EBIT was EUR 27 million. Our food is good for Health, Heart and Earth. For more information on Raisio go to www.raisio.com.