Raisio’s oat-based snack drink awarded as The Best Smoothie Product of 2011 in the United States

Raisio plc       Press release 7 December 2011

RAISIO’S OAT-BASED SNACK DRINK AWARDED AS THE BEST SMOOTHIE PRODUCT OF 2011 IN THE UNITED STATES

Simpli OatShake, an oat-based, dairy-free snack drink developed and manufactured by Raisio, was awarded as The Best Smoothie of 2011 in the United States. Simpli OatShake snack drinks have created a new product category of snack drinks in the U.S. by introducing completely plant-based and lactose-free snack drinks.

Simpli OatShake snack drink won the award for The Best Smoothie of 2011. The drink has been on the U.S. market since March 2011 and is available in two flavors: fresh Tropical Fruits and creamy Chocolate.

The award was granted by BevNET that has operated as the voice of non-alcoholic beverages in the U.S. since 1996. BevNET’s experienced and respected jury grants annual Best Of Awards, also called “Oscars” for non-alcoholic beverages, in Santa Monica, California.

Finnish consumers are also familiar with Simpli OatShake snack drinks as the drinks are part of Elovena product family in Finland. In the U.S., these snack drinks are sold and marketed under the name Simpli OatShake by the company Oat Solutions LLC founded by Finnish Helena Lumme and Mika Manninen.

Completely plant-based Simpli OatShake products have formed an entirely new product line of oat-based and dairy-free snack drinks to the U.S. market.

“Raisio is a forerunner in plant-based nutrition and we are constantly developing next generation nutrition solutions. It’s great that our expertise is valued and there's a demand for it also in the USA where consumers are known to be very demanding," says Raisio plc's CEO Matti Rihko.

“This award is a great recognition for a product that has been on the market only six months. As a tiny newcomer, we are thrilled to be recognized in a competition among beverage industry giants — it’s an affirmation that the OatShake-concept has made an important statement“ says Helena Lumme. “In the USA, trade distribution channels and markets are owned by giant companies that usually win BevNET awards. This recognition helps us stand out from hundreds of other smaller companies,” says Mika Manninen.

Simpli OatShake products combine good flavor with two essential characteristics of a good snack – it is convenient and healthy. Thanks to its high fiber content, Simpli OatShake snack drink is a balanced snack that keeps hunger away. It is a convenient on-the-go snack to enjoy at work, while traveling or after a workout.

RAISIO PLC

Heidi Hirvonen
Communications and IR Manager
tel. +358 50 567 3060

Further information:
Matti Rihko, CEO, tel. +358 400 830 727

 

Link to the material related to the release:
http://raisio.materials.fi/index.php?basketkey=7c2e1f7c61c6a58be92d5156c9f5261c

- The material can be found in Raisio's Material Bank at http://raisio.materials.fi/ under heading Simpli.

www.livesimpli.com

 

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