RAISIO'S PARTNER IN INDIA STARTED TEST MARKETING OF A BENECOL-PRODUCT
Raisio plc Stock Exchange Release 10 January 2008
RAISIO'S PARTNER IN INDIA STARTED TEST MARKETING OF A BENECOL-PRODUCT
Raisio has agreed on cooperation with Indian company British Biologicals.
Introduction of Benecol-containing nutritional powder to medical doctors as well
as limited test marketing has been initiated in selected cities.
The product range of British Biologicals includes nutritional powders designed
for different target groups. In India, nutritional powders are premium products
favoured by young, highly educated people.
Raisio negotiates also with a number of Indian food companies on introducing
other Benecol-containing products in India.
RAISIO PLC
Heidi Hirvonen
Communications Manager
tel. +358 2 443 2242 or +358 50 567 3060
Further information:
Matti Rihko, CEO, tel. +358 400 830 727
Distribution
OMX Nordic Exchange, Helsinki
Key media
www.raisio.com