The award-winning affiliate company continues to demonstrate robust growth by acquiring leading Danish and Finnish affiliate platforms

RakeTech Group, one of Europe’s leading iGaming affiliates, has acquired leading sports betting platform BetXpert.com and gambling affiliate company Turtle Gaming, as it continues to establish itself as one of the fastest growing iGaming affiliate companies in the world.

BetXpert.com is a one-stop destination for high-quality sports content, expert betting advice and live scores from sports across the world, available in both Danish and English. Turtle Gaming is based in Malta and operates numerous casino and sports betting media outlets; including leading Finnish websites TurtleBet.com and Nettikasinot.Casino.

Michael Holmberg, RakeTech Group CEO said: “The acquisitions of BetXpert and Turtle Gaming has advanced our position as a leading provider of gaming affiliate content in Europe. BetXpert is a well-known brand who are renowned for quality journalistic content and an objective view of the gambling industry. The Turtle Gaming acquisition provides us with multiple high-quality online gambling media websites, that will further enhance our position in Finland.”

Tue Lumbye, Founder and CEO of BetXpert commented: “BetXpert has come a very long way since we launched back in 2003. RakeTech’s plans for the future are really impressive and will help strengthen our longstanding position as Denmark’s leading sports betting media platform.”

Mika Levaniemi, Founder and CEO of Turtle Gaming Group said: “I’m very pleased that Turtle Gaming will be joining the RakeTech family, becoming part of a great company and office culture, that I have heard so many good things about.”

The acquisitions come off the back of a €70 million investment that was secured earlier this year to fund development in Europe. RakeTech has experienced remarkable growth in recent years, which includes the acquisition of 13 online affiliate companies.


For further information, please contact press@raketech.com or CEO Michael Holmberg via michael@raketech.com / +356 9999 8009.

About RakeTech Group

RakeTech Group is one of the leading online gambling affiliate companies in Europe. The Malta based company was launched in 2010 and now operates more than 1,500 affiliate sites across Sweden, Denmark, Finland, Norway, United Kingdom and Spain, offering excellent conversion rates for more than 150 business partners.

The award-winning company was named ‘Affiliate of the Year’ at the 2017 EGR Nordic Awards and ‘Casino Affiliate of the Year’ at the 2016 Global EGR Awards. The group operates some of Europe´s most successful online gaming affiliate sites, such as flagship outlets Casinoguide.se and Nyacasinon.com as well as leading Swedish sports betting website Betting.se.

About Us

Raketech is a leading online affiliate and content marketing company, with expertise in delivering SEO, online guides, communities and social media products in primarily the Nordic region and the UK. Through some 20 flagship brands, Raketech guides sports and gaming enthusiasts to the best possible services, while also delivering high quality traffic and leads to its partners. Raketech grows both organically and via acquisitions, and operates its business in accordance with a clear framework for responsible affiliate marketing services.




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