LAND ROVER ANNOUNCES NAMES OF 40 INFLUENCERS ON BOARD TO LAUNCH THE ALL-NEW RANGE ROVER EVOQUE AND REVEAL DETAILS OF THE PULSE OF THE CITY PROJECT
IMAGES AVAILABLE FROM WWW.MEDIA.HELLOEVOQUE.COM
Media Notice
London, 24th October 2010: Georgina Chapman, Daisy Lowe, Henry Holland, Josh Rubin and Jessica Schwarz are among 40 influential names from ten cities, working in fashion, design, music and film who will collaborate with Range Rover over the next 12 months to launch the highly anticipated Range Rover Evoque.
Each of the influencers has been recruited to participate in the Pulse of the City project where their journeys will be tracked around their favourite cities to create a living interactive guide to the urban spaces they call home.
Land Rover Managing Director, Phil Popham, said: “The Range Rover Evoque is the smallest, lightest and greenest car that Land Rover has ever produced, making it ideal for city driving. Its design is inspired by city architecture and a big part of a city is the people within it, their journeys and their conversations. Land Rover has brought together 40+ influencers across key cities worldwide to join the Range Rover Evoque's launch journey, these will include Shanghai, New York, London, Paris, Madrid, Milan, Berlin, Sydney, Sao Paulo and Moscow. "
The influencers or ‘City Shapers’ have been chosen because they are influential in their cities and have interesting points of view that people listen to. They come from different aspects of culture that make up the varied nature of their cities, from arts, the creative industry, film, music, fashion, media - anywhere where they've made their own mark and shaped the cities they live in.
Pulse of the City app
In a world first, the ‘Pulse of the City’ app, launches on iPhone (android available from mid Nov) and uses GPS tracking to record the collective movements of people within the ten cities. Users will be sent a graphical representation of their journey which they can display on the Helloevoque.com website.
Participants will also be able to add comments about their favourite walks, hot spots and journeys, creating a real time, evolving pulse of each city. Both 'City Shapers' and the public will be able to download the app for free.
Inspired by the new Range Rover Evoque and the cities that in turn inspired its design, the app will bring each city to life through the people who shape it.
Global City Shapers
| New York | Georgina Chapman – Fashion designer Josh Rubin – Founder & editor of Cool Hunting Piers Fawkes – Founder and CEO of Psfk.com |
| London | Henry Holland – Fashion designer Daisy Lowe - Model Dylan Jones – Editor of GQ George Lamb – Presenter Ben Shephard – Presenter |
| Moscow | Vasily Esmanov – Editor in Chief, Look at Me Aurora – TV presenter and actress Gennady Yosefavichus – Producer and journalist Vlad Lisovets – Stylist & TV presenter |
| Sao Paulo | Mariana Weickert – TV personality Baixo Ribeiro – Gallery owner Osgemeos – Graffiti artist duo |
| Milan | Neil Barret – Designer Sergio Cerruti – DJ Natasha Slater – DJ & socialite Francesca Versace – Designer |
| Madrid | Santi Milan – Actor Paco Roncero – Chef Tommy Rebredo – Tennis player Eugenia Silva - Model |
| Paris | Natalie Simon – TV presenter Greg Kozo – Make The Girl Dance Julia Restoin Roitfeld – Art Director Brice Compagnon – Creative editor, WAD Magazine |
| Berlin | Jessica Schwarz – Actress Tadi Rock – Pop-Art artist |
| Sydney | Sarah-Jane Clarke – Designer and co-founder of Sass & Bide Heidi Middleton - Designer and co-founder of Sass & Bide Mia Freedman – Journalist and blogger Peter Evans - Chef |
Ends
For further information, please contact Laura Wood or Laura Hind at The Brooklyn Brothers on 02077342002 or laurawood@thebrooklynbrothers.com / laurahind@thebrooklynbrothers.com. Alternatively please contact 07989445790 / 07917108187.
A collection of images are available from www.media.helloevoque.com
Laura Hind
02077342002
laurahind@thebrooklynbrothers.com.
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