RANGE ROVER UNVEIL POP UP STREET INSTALLATIONS CREATED BY FOUR PARISIAN ARTISTS to celebrate official launch of Range Rover evoque

Tue, Sep 28, 2010 00:01 CET

(IMAGES AVAILABLE FROM http://media.helloevoque.com/)

Media Notice
Paris, September 28th 2010: Range Rover has today unveiled four pop-up temporary street installations at key Parisian landmarks. The brand has worked with leading contemporary Parisian artists to create artworks which have been inspired by the new Range Rover Evoque and the city of Paris.

The installations focus on luxury, design, sustainability and technology and represent key aspects of the car. Each will be unveiled at the start of Paris Fashion Week, have been created by artists André (AKA Monsieur A), JCDC, Surface To Air and Yorgo Tloupas. Each of the chosen artists has long been influenced by their city, Paris, but today they each reveal how this relationship has led to a 3 day street pop-up with Range Rover.

Artist Jean-Charles de Castelbajac says of his installation:
“My representation of luxury references grace, intimacy and protection. This is a concept frequently related to the pleasures of enveloping oneself in a garment and my work with bespoke and couture fashion. Similar to luxury clothing, this installation reflects a graceful protection.”

The pop-up street installations have been built around a wire frame replica of the Range Rover Evoque and will be positioned at iconic locations, including the Pompidou Centre and the Palais de Tokyo. They will be in situ from September 28th – September 30th 2010 and open to the public to view.

Land Rover design director Gerry McGovern, said:
“The Range Rover Evoque has been designed with a creative and urban audience in mind. Like a true Range Rover, the Evoque delivers the all-weather, all-surface capability which is a hallmark of the brand. Paris is the first city to see the car and we wanted to mark its arrival with a series of unique installations that epitomise the cars’ city spirit.”

Range Rover reveal at Paris Motor Show
The Range Rover Evoque will be officially unveiled at the Paris Motor Show on the 30th September. The all-new coupe is the smallest, lightest and most fuel-efficient Range Rover ever. It will be a truly global car and will be sold in over 160 markets from summer 2011.

VIP event
On September 28th a VIP event will be held on a boat moored on the River Seine to celebrate the galleries and official launch of the vehicle. The event will be styled by acclaimed set designer Petra Storrs. Actress and musician Juliette Lewis will perform a live set and A-Trak will DJ at the event.

Ends

For further information, please contact:
Laura Wood / Laura Hind at The Brooklyn Brothers on +447998445790 / +447917108187
laurawood@thebrooklynbrothers.com / laurahind@thebrooklynbrothers.com or call +44207 292 6200

A collection of images and VNR content of the galleries are available from
http://www.media.landrover.com/ and http://media.helloevoque.com/

Notes to editors and summary:

Artists and interviews

All artists will be available on Tuesday 28th September between 1pm and 3pm at:

Yachts de Paris
10 Quai Henri IV
75004 Paris, France

To schedule interview time, please email laurahind@thebrooklynbrothers.com or call +44207 292 6200/ +447917108187.

Artist	Biog	Inspiration	Location
André	André, AKA Monsieur André is a French artist and night-life entrepreneur. Born in Sweden, he became famous in the late 90`s with Mr A, a cartoonish character with a round head, a cross and a circle for his eyes, a big smile and very long legs, which he used to draw all over the streets of Paris. His distinctive style, poetic and joyful, and his use of pink colour, made him quickly stand out.	Design	Palais de Tokyo
Jean-Charles de Castelbajac	Jean-Charles de Castelbajac is a well respected French designer and artist whom successfully developed his eponymous label into a lifestyle brand.With 30 years in the fashion industry, JCDC has had creations worn by Madonna, Lady Gaga, Beyonce and M.I.A, he has exhibited his art at the Louvre, coupled with a private eclectic art collection and a watch collaboration with his childhood love of Lego.	Luxury	Gallery will be shown on a floating plynth on Quai Henri IV (next door to the VIP boat Party). This has the backdrop of the Notre Dame.
Surface To Air	Surface to Air is a creative studio operating in fashion, art, product design and communications and is run by Jérémie Rozan and Santiago Marotto. Located in the Marais, the Surface to Air gallery organises art shows for artists such as Banksy, Rostarr and Alfredo Martinez.	Sustainability	Musée des Arts et Métiers in the Marais
Yorgo Tloupas	Yorgo Tloupas is the Creative Director of Intersection, a bi-monthly luxury car and lifestyle magazine based inLondon & Paris with editions released across key cities in the world.	Technology	Centre Pompidou

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