Eva Fraenkel new CMO at Rapunzel of Sweden
In order to further strengthen and develop the company towards our ambitious targets Rapunzel of Sweden have recruited Eva Fraenkel as new Chief Marketing Officer.
The recruiting of Eva Fraenkel to Rapunzel of Sweden secures additional expertise to further develop the company's international expansion. Eva will be responsible for the company's marketing of both e-commerce and the salon business and comes from a position as Marketing Director at Gudrun Sjödén where she worked with their successful international expansion. Previously, Eva held senior positions in companies Indiska, Åhléns and Venue Retail Group.
"I am pleased to welcome Eva Fraenkel to Rapunzel of Sweden. She has an extensive background in both e-commerce and retail, and I am convinced that she will bring valuable expertise for the company's continued growth. It will be exciting to work with Eva and further develop Rapunzel both in Sweden and internationally", says Sofia Bertills president Rapunzel of Sweden.
"Rapunzel of Sweden’s growth and development has really impressed me and to now be part of the company's continued expansion feels like an exciting challenge. Together with other colleagues, I hope to drive the company forward and establish Rapunzel as a leading international brand", says Eva Fraenkel.
Eva Fraenkel will assume the position of CMO in March 2017.
For more information please contact:
Sofia Bertills, CEO Rapunzel of Sweden
E-mail: sofia.bertills@rapunzel.com
Tel: +46 90-690 30 01
Eva Fraenkel, impending CMO Rapunzel of Sweden
Tel: +46 70-461 36 17
Rapunzel of Sweden is one of the Nordics leading hair extension providers. In just a few years the company has grown extraordinarily, and today Rapunzel of Sweden is a large and highly publicized online company with customers in over 60 countries worldwide. The company uses its own brand, Rapunzel® and supplies hairpieces, wigs and hair care to many people worldwide. In addition to a great online business, headquartered in Umeå, Rapunzel of Sweden also started Rapunzel® Concept Stores. There are salons in Umeå, Stockholm, Malmo, Gothenburg, Uppsala and Helsinki.
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