Mane Addicts for Rapunzel of Sweden
Rapunzel of Sweden launches a new series of storage and styling bags for extensions. The bags have been developed in cooperation with the hair stylists behind Mane Addicts, a company and internet platform founded and run by Hollywood stylist Jen Atkin.
Mane Addicts is a company and an internet platform for professional stylists based in Los Angeles, United States. The company was founded by Hollywood stylist Jen Atkin, who together with her crew also runs it and promotes collaborations with stylists around the United States and rest of the world. Many stylists are now choosing to work with Rapunzel of Sweden hair extensions. Developing storage solutions for Extensions has therefore been a natural development in taking the collaboration a step further.
- I’m so excited about this Rapunzel of Sweden collaboration with Mane Addicts. Because for me I’m a girl on the go (…) and I need to have a case that I can take on the go with me and keep all my extensions organized by color so for me it’s a dream-come-true collaboration, says Jen Atkin, founder of Mane Addicts.
The new wardrobe and hair styling bags with multi-pocket designs mean that travelling stylists and clients can carefully store, pack, style and travel with the extensions.
The series includes two bags; a single bag with combined hanger for hair extensions, a bag with four separate compartments for hair extensions and accessories and a bag in limited edition with ten compartments and the ability to organize hair extensions and styling tools. All the bags can be hung with hook / loop and can be folded and rolled up to a smaller size.
The launch party took place in Beverly Hills, California, last night with representatives of Rapunzel of Sweden, Mane Addicts and specially invited guests such as Clyde Haygood, Cassondra Kaeding and Melissa Brown attending.
The Hair wardrobe and four pocket model will be on sale in the Rapunzel of Sweden webshop and all Rapunzel Concept Stores. In stores October 21. The version with 10 pockets is available in limited edition at selected retailers.
For more information, contact:
Emma Jonsson - Rapunzel of Sweden
Email: emma.jonsson@rapunzel.com
Phone: +46 90-70 60 70
Rapunzel of Sweden is one of the Nordics leading hair extensions companies operating mainly on the internet with customers in more than 60 different countries. The company uses its own brand, Rapunzel® and delivers hair extensions, wigs and hair care to hundreds of thousands of people all over the world. Apart from the large online business with it’s head office in the city of Umeå (Northern Sweden) Rapunzel of Sweden also has established the Rapunzel® Store Concept, and the foundation Rapunzel vs Cancer.
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