Rapunzel of Sweden launches new series of hair styling products

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Rapunzel of Sweden launches a whole new hair styling product series designed for hair extensions. The three products being launched are Salt Spray, Heat Protection and Leave-in Cream, all under the Rapunzel® brand. Further products in the styling series are due to be released in 2016.

Hair extension company Rapunzel of Sweden recently released the first products in their new hair styling series. The products consist of salt spray, heat protection and leave-in cream, all under the brand Rapunzel® and adapted to the specific characteristics required if you have hair extensions attached.

- We have worked for a long time to develop products with all the necessary qualities required to suit products that work well and provide great results to both hair extensions as well as a client’s natural hair. Finally, we are ready to launch the first three products, says Malin Forsberg, Product Developer at Rapunzel of Sweden.

All products have been developed so that they can be used in both wet and dry hair and are free of sulphates and parabens. They are also developed to suit all hair types as well as extensions.

- Many customers have been asking for an expansion of our popular hair care series for quite some time and it's great to finally be able to meet their needs. There has also been a limited choice in the market when it comes to styling products specifically developed for hair extensions. We are very pleased now be able to provide customers with a complete experience, says Sofia Bertills CEO Rapunzel of Sweden.

The first three products from the styling series will cost between 149-169 SEK each and come in 150 ml bottles / tubes. The products will be sold on the Rapunzel of Sweden website and in shops from 14th December 2015. The remaining products in the series are due to be released in 2016.

For more information and product samples please contact:

Emma Jonsson – Rapunzel of Sweden

Email: emma.jonsson@rapunzel.com

Telephone: +46 90-70 60 70

About Hair Extensions:

Hair extensions are attached using various methods to your natural hair and are often pre-treated in order to meet customer’s varying requirements of colour, texture and style. The hair therefore requires extra moisture, nourishment and protection to withstand the natural stresses to which it is exposed.

Heat Protection – 150 ml.

A heat protection spray that works just as well in both dry and wet hair and protects the hair from any form of heat styling. Great as a 2nd day re-styler. Suitable for all hair types and hair extensions

Price: 149 SEK

Leave-in Cream – 150 ml.

A nourishing all round cream that smoothes out frizzy hair and has an antistatic effect. Leave-in Cream contains heat protection and can be applied to damp or dry hair. Excellent for curly or frizzy hair, suitable for all hair types and hair extensions.

Price: 169 SEK

Salt Spray – 150 ml.

Gives hair volume and a loose beach hairstyle. Gives definition to waves and curls, also good for re-styling. Spray on damp or dry hair. Suitable for all hair types and hair extensions.

Price: 149 SEK

Rapunzel of Sweden is one of the Nordics leading hair extensions companies operating mainly on the internet with customers in more than 60 different countries. The company uses its own brand, Rapunzel® and delivers hair extensions, wigs and hair care to hundreds of thousands of people all over the world. Apart from the large online business with it’s head office in the city of Umeå (Northern Sweden) Rapunzel of Sweden also has established the Rapunzel® Store Concept, and the foundation Rapunzel vs Cancer.

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We have worked for a long time to develop products with all the necessary qualities required to suit products that work well and provide great results to both hair extensions as well as a client’s natural hair. Finally, we are ready to launch the first three products.
Malin Forsberg, Product Developer at Rapunzel of Sweden