Tobias Mattsson new CEO of Rapunzel of Sweden
Tobias Mattsson will take over as the new CEO of Rapunzel of Sweden, effective October 1, 2018. He comes most recently from his role as the CEO of the e-commerce company NordicFeel.
"With Tobias Mattsson's extensive international experience in managing and developing e-commerce companies, Rapunzel of Sweden is now securing the additional competence to continue developing the company as a leading player in hair extensions and related services and products as an international brand," says Arthur Engel, Chair of the Board of Directors for Rapunzel of Sweden.
Tobias Mattsson comes most recently from e-commerce company NordicFeel, where he served as CEO. Previously he worked with companies such as Önskefoto, Nexway and Albumprinter.
“Rapunzel is an impressive company whose business concept, products, CSR work and rapid expansion have inspired me. I am looking forward to working with the team to manage and develop the idea of globally offering customers the opportunity to express themselves and boost their self-esteem with beautiful, trendy, high-quality hair extensions and to proceed with international expansion," says Tobias Mattsson.
Tobias Mattsson will take over as CEO of Rapunzel of Sweden on October 1, 2018, replacing Sofia Bertills.
"I would also like to thank Sofia Bertills for her three years as CEO of Rapunzel of Sweden," concludes Arthur Engel.
For more information contact:
Rapunzel of Sweden | Arthur Engel Chair, Board of Directors | +46 (0)70-181 34 01
Rapunzel of Sweden is one of the Nordics leading hair extension providers. In just a few years the company has grown extraordinarily, and today Rapunzel of Sweden is a large and highly publicized online company with customers in over 60 countries worldwide. The company uses its own brand, Rapunzel® and supplies hairpieces, wigs and hair care to many people worldwide. In addition to a great online business, headquartered in Umeå, Rapunzel of Sweden also started Rapunzel® Concept Stores. There are salons in Stockholm, Malmo, Gothenburg, Uppsala and Helsinki.
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