Rational Goes Platinum with CEDA
Rational UK has increased its commitment to CEDA by becoming a Platinum Partner. The move signals an underlining of the combi steamer manufacturer’s partnership with its dealer network.“We work very closely with our distributors – all our sales go through the network, so we are 100% reliant upon the good relationship we have with them,” says Lee Norton, managing director of Rational UK. “We have been a CEDA silver partner for many years. Forging closer links with the association gives us more opportunities to network with distributors and to update them with the latest news about our