Rational helps Latimer’s Seafood Deli and Café get fish and chips - and scones and jam - on the menu

Frying tonight? Don’t need to!Latimer’s Seafood Deli and Café is between Newcastle and Sunderland right on the north east coastline of England. It has a seafood counter packed with over 100 different fish varieties, not just the nation’s favourites, cod, haddock and salmon but all sorts of fresh, local, sustainable fish, shellfish and their own in-house smoked fishes. Although based on the old-style fish shop values of the catch coming straight from the boat to the counter, Latimer’s is a relatively new business. Originally it was a family owned garage and petrol station before Robert