DIY & home improvement reading has surged over the last year
Interest in DIY & home renovation has soared over the last year with Readly digital subscription service reporting a 135 percent increase across its home and DIY category.
Digital magazines have provided much home & DIY inspiration during the last year of lockdown. Readly has analysed the most searched home improvement terms across the 5,000 digital magazines and newspapers on its platform.
The top home improvement searches on the Readly app were:
1. Wooden floors
2. Modern rustic
5. Block board
7. Victorian antiques
8. Wood work
“Reading trends in subjects such as home renovation and DIY have reached record levels over the last year showing how the pandemic has re-focused time and attention towards the home as we have sought to create a comfortable and safe place to be. The magazines on our platform have been a great source of inspiration and knowledge for various DIY projects. It will be interesting to see what the next chapter holds for reading trends as we move out of lockdown”, says Ranj Begley, Chief Content Officer at Readly.
Readly offers unlimited "all-you-can-read” access to over 5,000 digital magazines and newspapers in one app for £7.99 a month with many UK and international DIY and home improvement titles available to read. During 2020 over 140,000 issues of magazines were distributed and read 99 million times on Readly.
Visit www.readly.com for more information.
For media enquiries:
Kate Tegelaars, press contact at Readly UK
M: +44 (0)7879 818 711
Readly is a digital subscription service that lets customers have unlimited access to nearly 5,000 national and international magazine titles - all in one app. Founded by Joel Wikell in Sweden in 2012, Readly is today one of the leading companies in digital magazine subscriptions in Europe with users in 50 markets. In collaboration with around 800 publishers worldwide, Readly is digitizing the magazine industry. Our purpose is to bring the magic of magazines into the future, enabling the discovery and survival of quality content. During 2020 Readly distributed more than 140,000 issues of magazines that have been read 99 million times.