Egmont extends its digital partnership with Readly
The international children’s publisher, has increased the number of titles featured in Readly, from 12 to over 50. This new deal, which currently applies to the Nordic markets, reflects Egmont’s confidence in the role of the leading digital newsstand in its audience development.
Egmont is a major, international media group specialising in the children’s market. Digital is a significant and growing part of Egmont’s multi-platform activity which ranges from print to film to ecommerce. For some time, Egmont has been evaluating Readly by having a dozen magazines on the platform. Now, after careful analysis, the publisher has decided to increase the number of titles to 50.
Marika Bark, Business Area Director, Egmont Publishing, said:“Readly has a well developed digital platform for reading magazines and we see great potential to find even more readers to our titles through them.”
With a rapidly growing user base in more than 50 countries, Readly is the world’s leading digital platform for reading magazines online. Readly’s app gives the reader unlimited access to thousands of magazines via mobile and tablet. User statistics show that a third of Readly’s users read magazines every day and that the number of issued read increases significantly with usage: for the most part, this is new, expanded magazine consumption.
Ranj Begley, Readly’s Global Content Director, said: “We are building a strong children’s category, both comics and magazines, in our overall consumer offer, which is very much a subscription that the whole family can use – five devices can be registered under each subscription, each with its own usage profile. Expanding our relationship with Egmont is a key part of growing our broader business. It is especially gratifying as they have been analysing the performance of their test titles in great detail before making this major commitment.”
All about EGMONT
Egmont Publishing is a Danish media company which produces over 700 magazines around the world. The company also has extensive business in books, games, puzzles, films, TV, activity products, events, e-commerce and digital marketing services. Egmont Publishing is part of the Egmont Foundation, which annually gives more than 120m SEK to support children and young people at risk.
All about READLY
Readly is a digital service which lets customers have unlimited, “all-you-can-read” access to hundreds of national and international magazines in one app for a flat monthly subscription – both streamed and downloaded. Ultra-fast, easy-to-use and convenient – each subscriber can access the inventory on up to 5 devices across the major operating systems – the service has an increasing range of functions, including advanced zoom, bookmark, search and sharing tools. In addition to all the consumer benefits, Ready offers a powerful, risk-free route to market for publishers who can also track how their content is being consumed.
The Readly operation was launched in Sweden in March 2013, but now has offices in the UK, USA and Germany and a rapidly growing user base in more than 50 countries, making it the world’s leading digital platform for reading magazines online.
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