National Geographic Traveller launches on Readly
National Geographic Traveller (UK), the award-winning international travel glossy, has launched on Readly, with immediate effect. It joins National Geographic for Kids on the digital newsstand, as the global multi-media brand extends its audience footprint.
National Geographic Traveller (UK), is published under license by APL Media, and is one of 18 international editions in 15 languages in 32 countries. Launched in the UK in 2010, the magazine has gone from strength to strength, and is now published ten times a year, reaching 150,000 print readers with every issue, in addition to a high profile website (1.1m unique users), a growing social media presence and an expanding portfolio of live events.
National Geographic Traveller (UK) is part of one of the most iconic brands in the world, known for its work in award-winning journalism, expeditions, science and education. The magazine has successfully established itself as one of the UK’s leading consumer travel publications, having achieved a number of accolades including Best Consumer Holiday Magazine at the British Travel Awards 2017, 2015 and 2014.
Readly is the UK’s leading digital newsstand and has pioneered the all-you-can-read subscription with a monthly fee of £7.99 which gives consumers access to a range of 610 UK magazine brands as well as a growing inventory of over a thousand international titles.
Maria Pieri, Editorial Director of National Geographic Traveller (UK), said:“We have a dynamic audience strategy that straddles print, digital and live events. Our own iPad app has had over 600,000 downloads from the App Store, so partnering with Readly is a very logical extension of our own digital activity. We look forward to trying some innovative promotions with them as they have unique access to a very digitally-savvy audience.”
The deal brings not only the latest issues throughout the year, but also an archive of back issues. Pieri said: “Readly will deliver a new audience for the brand, who can read the latest editions and also dig into our rich back-issue inventory of evergreen content. The Readly service is a great platform, which complements our other activities across the brand.”
Ranj Begley, Readly UK’s Managing Director, said: “Readly thrives on having a vibrant and wide-ranging inventory of magazines. The arrival of National Geographic Traveller (UK) adds richness and depth to our consumer offer. It is a real coup for us to be developing our relationship with such an iconic media brand and having access to content aimed at such an upmarket audience.”
Readly’s own research shows that consumers value a mix of being able to rely on familiar brands as well as having the freedom to trial new titles in a low-risk, low-friction environment. In addition, the service extends the reading repertoire of its subscribers. Begley: “We see National Geographic Traveller (UK) delivering in both areas. It is a known and trusted name. Yet we will also bring the title to a new audience who may know the name, but who have never given it serious consideration in the past. We provide an extra solution to the publisher challenge of digital discoverability.”
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