Readly Appoints Horizon Media as Full Service Agency of Record
NEW YORK, NY, September 24, 2014—Horizon Media, the largest and fastest growing privately-owned media services agency in the world, announced today that Swedish-born, subscription-based magazine service, Readly, has named Horizon’s New York headquarters as its agency of record. The agency has been awarded creative, communications planning, and activation duties for the brand with a focus on digital. Horizon Media will launch a national campaign for the brand this month to introduce Readly in the United States.
Dubbed the new way to read magazines, Readly is a subscription based magazine app providing access to hundreds of magazines - including global editions and back issues – for up to five users for $9.99 a month. Currently, Readly is the worldwide leader in unlimited magazine subscription services and provides access to 558 global magazine titles, including access to over 6,900 issues total, with one single subscription. App download allows consumers to read publications across an array of categories and interests, as reflected by titles like InStyle, ESPN, Popular Science, Fast Company, Homes & Gardens, and Women’s Health.
"Readly is loosely called the Spotify for magazines by those in the tech scene,” said Eva Kantrowitz, EVP, Managing Partner at Horizon Media. “The all-you-can-eat model has been implemented for other industries, greatly transforming the way people consume. Readly is now applying this successful approach to magazines, while providing publishers with a new revenue stream. We’re excited to work with an international and incredibly entrepreneurial brand that has a better solution for magazine readers.”
The launch campaign is digital-specific, focused on mobile, search, and social outreach to drive advocacy, awareness, and adoption. Treehouse, Horizon’s creative practice, has created multiple creative executions for the various magazine categories available on Readly. Components of the campaign will be executed programmatically via Horizon’s hx trading platform.
“We’re thrilled to have found a passionate and forward-looking media partner as we fully launch in the U.S. this month,” said Readly CEO, Per Hellberg. “We have had incredible success rolling out the service in Sweden and the U.K. and we’re excited for consumers in the U.S. to learn about the company, powered by Horizon Media’s insights and creativity.”
Contact
Horizon Media
Kaya Lobaczewski
(212) 220-2102
klobaczewski@horizonmedia.com
Readly
Puneet Sandhu
212 885 0417
puneet.sandhu@hkstrategies.com
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