Readly Expands Leadership Team in the U.S.

NEW YORK – July 30, 2014 – Readly has hired Michelle Garcia as Vice President of Marketing

and Blake Pollard as Vice President of Content in North America. In their new roles, Garcia and

Pollard will facilitate Readly’s expansion in the U.S. market.

Garcia has been working in the U.S. media industry for over ten years, primarily within Time Inc,

where she held various positions driving marketing strategy and growing strategic partnerships.

She was most recently Vice President of Consumer Marketing at Real Simple, Cooking Light and

Health.

Pollard has worked with top publishers over the last ten years to deploy successful digital

content initiatives, most recently leading LibreDigital’s digital periodical distribution program

with the likes of Google, Barnes & Noble and Amazon.com.

“This team has a proven track record of successful marketing and digital content strategies

with some of the top publishers in the country, and I’m thrilled to have them on board Readly

International” says Per Hellberg, CEO, Readly International. “Their deep understanding of and

passion for the American consumer market is our biggest asset as we grow our relationships

with publishers and expand our offering for digital readers everywhere.”

Readly’s digital magazine reader has been available in the U.S. market since this winter and

currently offers more than 150 titles in the US and over 500 titles worldwide, a number that

is rapidly growing. Most recently, it added over 30 titles from India and the Philippines to its

catalog. The app is currently available in 49 countries and processes all local currencies.

The company has aggressive plans for the U.S. market. Led by Garcia and Pollard, Readly is in

the final contract phase with up to 15 publishers that would represent close to 150 new titles,

effectively doubling the number of U.S. publications offered to subscribers.

The new hires are part of Readly’s international expansion driven by Mats Rönne, who was

named global CMO in June. Rönne was formerly CMO at Skanska Nya Hem and global brand

manager at Electrolux and Ericsson. He’s currently responsible for the Readly global brand.